The first Phone-only CRM for Trades & Service Pros.

Solo operators run on Duct tape or Overcomplicated software.

• No Phone-only option — doing paperwork after dinner or lugging a laptop in the truck is unwieldy and a time-sink.
• CRMs heavily upsell the most useful features — automation, reminders, and analytics sit behind premium tiers built for teams.
• Manual texting is disorganized and unpredictable — no history, no automation, no trail - only stress and self-reminders.
• Invoicing becomes a second job — paper invoices, late chases, no analytics - OR relying on heavy software built for teams.

A full CRM that fits in your pocket.

Built to be used by in the truck, not the back-office.

Where we're structurally different.

• Phone-first, between jobs. A solo pro runs the whole business from one device — no opening a laptop after dinner, no carrying hardware on the road that can break or get stolen.
• The most useful features in the base plan. Automation, reminders, analytics, and invoicing aren't paywalled into higher tiers. Operating cost stays very low — leaving room for healthy margin at our price.
• Small, skilled team. Low operating overhead and daily turnaround on features and bug fixes using state-of-the-art AI-augmented developer toolset — a cadence enterprise vendors can't match.

^*Within the SMB / solo-trade segment. ICP fit is an aggregate score across phone-first ergonomics, time-to-value for a one-person operation, automation depth at the entry tier, total cost, and freedom from desktop dependency. Pure-SaaS competitors over-serve solo pros with crew/dispatch features they don't need; spreadsheets and paper under-serve on automation and client touch.

Early pilots, live in both stores.

Shipped on iOS & Android. Running early-stage pilots with independent trades, sharpening use-cases against real workflows, and converting first paying adopters.

End-to-End Solution for Solo-Operators by EOY 2026

• ✓Q1 2026 — Market research. Competitive landscape, ICP validation, pricing model.
• ✓Q1 2026 — Landing page. Lead-generation, mailing-list, SEO.
• ✓Q1 2026 — Play Store release. Live on Android; first round of early testers onboarded.
• ✓Q2 2026 — App Store release. Live on iOS; early testing and first user pilots in progress.
• In progressQ2 2026 — Multi-page Website. Lead-generation, mailing-list, SEO.
• In progressQ2 2026 — White-labeling. White-labeling SMS, Quotes & Invoices. Subscription add-on.
• Q2 2026 — PocketPages. Client-facing landing pages with deep CRM integration. Top-of-funnel lead acquisition. Subscription add-on.
• Q3 2026 — Tap-to-Pay. Integrating tap-to-pay for invoices. Included in base-plan.
• Q4 2026 — PocketVoice. AI receptionist that answers, qualifies, and books — converting missed calls into booked jobs. Subscription add-on.

5.15M solo & micro-trade businesses.

Free trial → Subscription → Add-Ons

• 14-day free trial with 60 SMS · then $14.99 USD / mo · or $149.99 USD / yr · 200 SMS/mo included
• SMS top-ups: +500 SMS, consumable
• USA and Canadian market: CAD & USD; CRA + IRS-compliant invoicing
• Distribution: App Store · Google Play · free SEO tools at tools.pocketclients.com

Hyperlocal pilot: 10 → 500 paying users in the GTA

Tradespeople are notoriously hard to reach via paid digital ads. Our wedge is founder-led, hyperlocal, organic distribution in the Greater Toronto Area — where we live, know the trades, and can win in person before scaling channels that cost money.

• Local Facebook groups. Active presence in GTA-area trades, neighbourhood, and small-business groups. Helpful answers, not pitches.
• Direct outreach to local ICPs. Cold DMs to handymen, electricians, plumbers, lawncare, cleaners listed in local FB business pages and Marketplace.
• Local subreddits. r/Toronto, r/askTO, r/HamiltonOntario, r/Mississauga — answer real "who do you trust for X" threads where solo pros congregate.
• Cold-email campaigns. Scraped + enriched lists of GTA-area solo operators; warmed sending domains; A/B tested copy.
• Founder-network referrals. Every paying user is asked for one warm intro. Compounds for free.

Three scenarios · linear ramp to year-end

Assumptions. Plan mix 40% annual / 60% monthly · blended ARPU ~$224 CAD/yr · linear user ramp from 0 to year-end count. Bookings = cash collected (annual prepayments at signup + accrued monthly subscriptions). Exit ARR = annualized run-rate at EOY 2026, i.e. revenue we'd book in 2027 with zero net adds.

Bridging the gap. 2028 user count of ~43K reflects 1.5% of the 2.85M-unit SAM (matches Yr-3 SOM cell). Trajectory requires ~8.5× YoY for two consecutive years — aggressive but standard for early-stage SaaS with viral mechanics. The roadmap is engineered for it: PocketPages generates client-facing landing pages that rank for the user's local SEO, white-labeled SMS exposes the PocketClients brand to every customer's clients, and PocketVoice creates referenceable wow-feature word-of-mouth. ARR figures use blended ARPU (40% annual / 60% monthly), which is ~15% above the pure-annual ARPU used in the SOM calculation — so hitting 1.5% units modestly exceeds the dollar SOM floor.

• Hit 2026 goals. Fund the Mid-case ramp to ~600 paying users and ship the EOY 2026 roadmap (PocketPages, white-labeled SMS, multi-page site, SEO).
• Poise for the 3-year SOM. Lock in the viral mechanics — PocketPages SEO, white-label client exposure, PocketVoice — that compound into the Yr-3 SOM trajectory.
• Step-up in valuation. Convert pre-revenue risk into a priced Series-A story backed by ARR, retention curves, and a proven GTA playbook ready to replicate.
• Reach profitability. Unit economics (~10:1 LTV:CAC, immediate payback on annual) make this the last dilutive raise required to get to default-alive.