The first Phone-only CRM for Trades & Service Pros.
5+ million handymen, plumbers, electricians, lawncare and other solo operators across US & Canada are stuck between duct-tape operations, and overcomplicated software for teams. PocketClients fills the space with strategic features for Solo-Operators.
Solo operators run on Duct tape or Overcomplicated software.
- No Phone-only option — doing paperwork after dinner or lugging a laptop in the truck is unwieldy and a time-sink.
- CRMs heavily upsell the most useful features — automation, reminders, and analytics sit behind premium tiers built for teams.
- Manual texting is disorganized and unpredictable — no history, no automation, no trail - only stress and self-reminders.
- Invoicing becomes a second job — paper invoices, late chases, no analytics - OR relying on heavy software built for teams.
A full CRM that fits in your pocket.
📅 Smart scheduling
Auto SMS/email reminders 2-day, 1-day, same-morning. Recurring jobs.
👥 Client CRM
Profiles with history, revenue, notes, preferred contact channel.
🧾 Invoicing & quotes
PDF invoices with PayPal & e-transfer links. CRA/IRS tax-compliant.
📊 Analytics
Revenue, expenses, net, hours, effective hourly rate — one tap.
Built to be used by in the truck, not the back-office.
Where we're structurally different.
- Phone-first, between jobs. A solo pro runs the whole business from one device — no opening a laptop after dinner, no carrying hardware on the road that can break or get stolen.
- The most useful features in the base plan. Automation, reminders, analytics, and invoicing aren't paywalled into higher tiers. Operating cost stays very low — leaving room for healthy margin at our price.
- Small, skilled team. Low operating overhead and daily turnaround on features and bug fixes using state-of-the-art AI-augmented developer toolset — a cadence enterprise vendors can't match.
Victor Ivri & Daria Shamrai
Victor Ivri LinkedIn ↗
Software professional and leader with 16 years building software and leading teams.
F/T on PocketClients.
Daria Shamrai LinkedIn ↗
Software, UI/UX, and marketing professional with 5 years building software, user interfaces, and brand.
P/T on PocketClients
Early pilots, live in both stores.
Shipped on iOS & Android. Running early-stage pilots with independent trades, sharpening use-cases against real workflows, and converting first paying adopters.
5.15M solo & micro-trade businesses.
ARPU: $149.99 USD/yr in US; $199.99 CAD/yr in Canada (≈ $146 USD at parity FX).
TAM units: 1.9M US specialty-trade nonemployers + 0.43M landscapers + ~0.75M cleaners + ~1.1M adjacent solos + 0.47M US micro-employers + ~0.50M Canada (Census NES 2023, ISED, SBA).
SAM filter: ×0.93 smartphone × 0.85 self-administers books × 0.70 SaaS-willing in 3 yrs.
Tailwind: Nonemployer firms growing 2.7%/yr — outpacing employers. Digital payments crossed 50% of home-service transactions in Q3 2025 (Jobber HSER).
Free trial → Subscription → Add-Ons
- 14-day free trial with 60 SMS · then $149.99 USD per year · 200 SMS/mo included
- SMS top-ups: +500 SMS, consumable
- USA and Canadian market: CAD & USD; CRA + IRS-compliant invoicing
- Distribution: App Store · Google Play · free SEO tools at tools.pocketclients.com
End-to-End Solution for Solo-Operators by EOY 2026
- ✓Q1 2026 — Market research. Competitive landscape, ICP validation, pricing model.
- ✓Q1 2026 — Landing page. Lead-generation, mailing-list, SEO.
- ✓Q1 2026 — Play Store release. Live on Android; first round of early testers onboarded.
- ✓Q2 2026 — App Store release. Live on iOS; early testing and first user pilots in progress.
- In progressQ2 2026 — Multi-page Website. Lead-generation, mailing-list, SEO.
- In progressQ2 2026 — White-labeling. White-labeling SMS, Quotes & Invoices. Subscription add-on.
- Q2 2026 — PocketPages. Client-facing landing pages with deep CRM integration. Top-of-funnel lead acquisition. Subscription add-on.
- Q3 2026 — Tap-to-Pay. Integrating tap-to-pay for invoices. Included in base-plan.
- Q4 2026 — PocketVoice. AI receptionist that answers, qualifies, and books — converting missed calls into booked jobs. Subscription add-on.